I'm not sure exactly what happened, but I agree, I miss those days.
My mom used to drive me all the way to the mall to get Neopets plushies from Justice :) lol. And then to Barnes and Noble I think? For when the Neopets magazines were released that month. ; ~ ;
I'm hoping that with Jumpstart being a company that puts out video games, and stuff like that for kids, hopefully they'll have some sort of advertising tactic they're hoping to implement. Even if it very kid-friendly games for PC or consoles, I'm cool with that! Whatever brings positive attention to the site in my opinion. :) It would be very exciting to see an influx of newbies dazed and confused by the wonders of Neopia. *-*